Where your vision comes true!


Defining myself with a title has always been a daunting task for me, given my diverse range of interests and passions. However, one aspect that perfectly encompasses my creative mindset and expertise is my work as a freelance designer. With over two decades of experience in the creative industry, I offer my clients a unique approach that sets their brand apart from their competitors. From conceptualising ideas to executing them with precision, I am passionate about delivering top-notch results that exceed expectations. 

Having worked with various brands and companies, I can confidently say that I am well-versed in the intricacies of designing and creating work that resonates with their target audience. It’s this passion for leaving an impact and making a difference that drives me to continuously go above and beyond for my clients. Whether we’re working on a branding project or a digital campaign, I leave no stone unturned to ensure that the end result is something that truly stands out.

And here’s a secret that my clients often don’t know: outside of my work in design, I’m also a passionate cha cha cha dancer! So, not only will your brand benefit from my extensive experience in creative design, but you’ll also have the opportunity to learn a few steps of the cha cha cha along the way!

As a freelance Creative, I am committed to helping brands and advertising agencies leave a significant impact on their audience. Drawing on my 20 years of experience in the field, I utilize a unique approach and an unwavering passion for creating meaningful work. To me, the heart of advertising lies in the people it serves, which is why I am dedicated to reflecting and celebrating the beauty and diversity of the world around us in my work.

In today’s world, consumers are increasingly looking for socially responsible and trustworthy brands. Thus, my mission is to challenge the status quo and deliver innovative solutions that leave a lasting impression on audiences. My work is not just about creating visually-stunning designs or ideas, but also about doing the right thing.

With my strong work ethic and determination, I strive to go the extra mile for my clients and conceptualize something truly unique that can make a real impact. I am confident that I can help brands and agencies exceed their advertising goals, leaving audiences inspired and connected to the world around them.

Whether you’re in search of a highly skilled professional to craft a captivating website tailored to your needs, seeking assistance in refining your music for an unforgettable show, longing for guidance in conquering the realm of social media marketing, or desiring expert advice on visual design, you’ve come to the right place. I am here to provide comprehensive support and solutions that will elevate your endeavors and help you achieve remarkable results. Let’s embark on this collaborative journey together, where your visions are transformed into reality with precision and finesse.

Let’s forge an unforgettable impact together!



please do not hesitate to contact me today!

My story

Finnish boy in the netherlands

MyRetail: With a wealth of experience spanning over nine years in the retail management domain, combined with a diverse skill set encompassing administration, HR, recruitment, and customer service, I am a qualified and professional retail manager who excels at driving success in dynamic environments. Adept at blending creativity with analytical thinking, I bring a keen eye for detail to every endeavor, while fostering collaborative teamwork.

MyExperience: As a proven leader, I have held significant roles in esteemed establishments. Serving as the Store Manager for the LEGO Flagship store in Amsterdam, I successfully orchestrated operations and guided a dedicated team towards achieving exceptional results. Prior to that, as the Store Manager at Hollister/Abercrombie&Fitch in Utrecht, The Netherlands, I honed my management skills while ensuring exceptional customer experiences. My journey with Hollister/Abercrombie&Fitch commenced in 2013, where I served as the Manager in Training before transitioning to the Assistant Manager role.

MySkills: My expertise spans various aspects of store management, including HR management, recruitment, talent development, and problem-solving. I possess strong communication and customer service skills, enabling me to build trust-based relationships with both clients and colleagues. My adaptability to diverse cultures and business environments has proven instrumental in achieving business goals. Additionally, I excel in analyzing key performance indicators (KPIs) and driving results while demonstrating a keen eye for detail and visual merchandising. With experience in managing large teams and implementing inclusive practices, I bring a holistic approach to creating engaging marketing strategies and ensuring the health and safety of the store. Moreover, I am well-versed in multitasking, management responsibilities, and asset protection.

MyEducation:I earned my Bachelor’s degree in Hospitality Management from Turku University of Applied Sciences in Turku, Finland. 

Beyond Retail: While my core expertise lies in retail management, I have also made significant contributions in the restaurant and entertainment industries. In the restaurant sector, I served as a Club Manager in Turku, Finland, showcasing my strong leadership and customer service skills. In the entertainment realm, I’ve excelled as an entertainer, dance coach, model, and visual & music editor, further enriching my versatility and creativity.

Outside of my professional pursuits, I indulge in various hobbies that fuel my passions. I have dedicated 20 years to competition dance, specializing in Ballroom and Latin American styles. Notably, I represented Finland in the national team from 1998 to 2000 and even participated as a coach on the Finnish edition of Dancing with the Stars in 2008. Additionally, I find joy in gym sessions, photography, cooking, traveling, and music.



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